...you could have walked into a record store and would have
found different sections for all famous labels: Factory, el,
Sarah, Creation, 53rd & 3rd. Those record-labels meant a lot
to indie-kids everywhere. Some of those labels had a unique
and distinctive sound, some had covers that kept you looking
on for hours. It was always special to discover new bands on
those labels and you always knew that there was someone
in the background who had a very special musical vision and
The classic indiepop-labels from the 80s faded and disappear-
ed one after another. The gap that they left was to be filled by the
ones who had bought their records when they where teenagers.
So it was up to us, Johannes, Martin and Hanns-Christian, to
take the challenge and we started apricot records: Back in
1995 brideshead's "This is mall music" was released, followed
by the classic 7"s by Elegant & Mondfähre and Den Baron.
… is based on a combination of pop-elements
on different levels: Beautiful cover-artwork,
coloured vinyl, hand-numbered limited editions…
- values we still believe in.
More records followed; the airpop-compilation,
albums by the Shining Hour, Rockformation
Diskokugel, Modesty Blaise and Aquadays.
A lot more is still to come and the idea will
always be the same.
Apricot records is P!O!P! in all of it's facets
and aspects. Bands and artists on apricot come
from different countries around the world. They
all share the love and passion for P!O!P! and
they feel at home with us. Not because we be-
lieve in the same things but because we care.
Apricot records - small but sweet...and remember
being a popfan is more than about the music!
write to us...
Hanns Christian Mahler
sales & licensing department